By Michael Rinaldo, Medical Marketing & Media, November 2014
There is increased attention these days on rare diseases. It’s a positive development for people in dire need of support and good news. Rare diseases require targeted marketing approaches. It makes sense, of course, given the small and highly-specific group of people affected by the ailment. But would a rare disease marketing strategy work equally as well for more common conditions? Has the time come to start looking at all diseases as rare – at least in terms of how they affect individual patients?
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