Old-school Methods Key to Fostering Global Relationships

By Natalie Murphy Cordova, PRWeek, October 2013

In the age of digital connectivity, you can work collaboratively with colleagues in China in the morning, Skype at lunchtime with the team in Germany, and develop a plan in the afternoon for a launch in Brazil using digital channels that provide vast amounts of information. This is the life of a global communications consultant. But is working in cyberspace enough to make you a seasoned global professional with insights that command respect?

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