Executive Vice President, General Manager
Expertise: Brand communications, corporate reputation, and business-building.
Favorite Scientific Breakthrough: Uncovering H. Pylori's link to gastric ulcers. There are few better examples of persevering in the face of personal and professional risk to prove a theory.
Expertise: Individual and team leadership. Planning, developing, and refining brand strategies. Issues and crisis preparedness and handling while ensuring an unwavering focus on strategic relevance of tactical programming.
Favorite Scientific Breakthrough: The discovery of the cystic fibrosis transmembrane conductance regulator (CFTR) gene. This was a defining moment at which researchers were able to begin quantifying the potential of gene therapy for a disease that profoundly touches me every day of my life.
Senior Vice President
Expertise: Corporate and product brand communications, reputation management, large-scale campaign planning, issue and crisis management and training.
Favorite Scientific Breakthrough: Mammography. It provides preliminary answers for women and alleviates their fear. The invention allows thousands of women to receive life-saving, early treatment for breast cancer.
Expertise: Internal and external product communications, disease awareness campaigns, leveraging scientific data and regulatory milestones, issues preparedness and management, and shaping corporate identities and narratives.
Favorite Scientific Breakthrough: As a mother of two, I think the introduction of childhood vaccines to protect society against preventable diseases, such as meningitis, polio, rotavirus, pneumococcal disease and diphtheria-tetanus-pertussis, among others, has been hugely important.
Expertise: Data and regulatory communications, branded and unbranded consumer campaigns and strategic planning.
Favorite Scientific Breakthrough: Advancements in wastewater collection and treatment. Many once-common diseases can now be prevented, or their virulence lessened, because of developments in modern sewage disposal.
Assistant Account Executive
Expertise: Media relations, social media, logistical planning.
Favorite Scientific Breakthrough: The discovery of penicillin, which not only has saved countless lives, but also is a great example of how some of the most significant discoveries happen by accident.
Vice President, Scientific Communications
Expertise: Brand differentiation and strategy, data communications and story development.
Favorite Scientific Breakthrough: Mendel's Laws of Inheritance, because my interest in Mendelian genetics and Punnet squares in 8th grade eventually led me to a challenging, interesting career in science and health care.
Expertise: Disease awareness, KOL and patient advocacy relations, brand strategy, and data communications.
Favorite Scientific Breakthrough: HeLa cells, taken in a biopsy from a woman in the 1950′s, which have been used to develop the polio vaccine, furthered research on cancer, HIV/AIDS, Parkinson's, viruses and cells in general, and are still widely used today. The HeLa cell has also caused much debate about informed consent and medical ethics.
Expertise: Office administration, financial processes, contract preparation, event planning, meeting planning, client relations, sass specialist.
Favorite Scientific Breakthrough: Step-wise advances in HIV/AIDS treatments that have turned the disease from an epidemic and a death sentence into a manageable disease; infected individuals can now live healthy, happy, longer lives than ever before.
Senior Vice President
Expertise: Strategic corporate and brand communications, creative consumer programming.
Favorite Scientific Breakthrough: Vaccines because they've eradicated diseases that we once thought impossible to defeat. Using a small dose of the disease itself is science at its best.
Senior Vice President
Expertise: Integrated marketing/communications, creative ideation, strategic counsel.
Favorite Scientific Breakthrough: The discovery of insulin by Nobel Prize recipients Frederick Banting and John Macleod in 1923 was groundbreaking and has saved millions of people from the ravages of diabetes and certain death.
Expertise: Scientific and strategic counsel plus delivery of market shaping activities, based on 15 years in medical communications. Broad range of International and UK experience includes cardiovascular, diabetes, haematology, oncology, rheumatology, mental health, virology and asthma, amongst other therapeutic areas.
Favorite Scientific Breakthrough: Antibiotics. The discovery of penicillin by Dr Alexander Fleming and subsequent development of other antibiotics has saved millions of lives – turning once deadly diseases into relatively harmless conditions.
Expertise: Insider knowledge from 2 years of in-house pharmaceutical experience coupled with 2 years in medical communications, resulting in highly professional client services and accomplished faculty management. All this, plus a degree in biomedical science with expertise in diabetes, rheumatology and neurology therapy areas, specifically orphan drugs.
Favorite Scientific Breakthrough: The potential use of lonafarnib (a farnesyltransferase inhibitor currently used in cancer treatment) to treat the rare genetic premature aging disease progeria. If (or when) this is approved for treatment it could dramatically change 50 children's lives who are currently known to suffer from the syndrome worldwide.
Expertise: Effective educational program management, congress/events secretariat skills, unparalleled faculty and delegate management, plus ruthless financial tracking.
Favorite Scientific Breakthrough: The discovery in the 1980s that the Human Immunodeficiency Virus causes AIDS. HIV/AIDS is a major public health concern and public interest is high thanks to celebrity campaigns and media activity. Management approaches are constantly changing as our scientific understanding improves, demonstrating that investment in research can lead to effective treatments that dramatically increase life expectancy.
Expertise: Data and regulatory announcements, branded and unbranded awareness initiatives, and program implementation.
Favorite Scientific Breakthrough: The increased awareness and use of improved diagnostic procedures for a variety of cancers. The introduction of revolutionary targeted cancer therapies has changed the way we view cancer from a "death sentence" to a treatable disease for many, even those diagnosed at the most advanced stage. In both a professional and personal capacity, I've seen the benefits of these advances firsthand, and it provides me with immense hope and excitement for the future.
Expertise: Regulatory and data milestone announcements, consumer campaigns, social media, program implementation and logistical planning/support.
Favorite Scientific Breakthrough: Targeted treatment therapies for rare cancers and other rare diseases that improve the quality of life for a variety patients who have limited treatment options.
Expertise: Brand and corporate communications, consumer campaigns, program implementation.
Favorite Scientific Breakthrough: Artificial limbs, because the technology has returned abilities that we often take for granted. Recent research, revealing the potential of the brain to control movement of artificial limbs and even make them touch sensitive, promises to take these breakthroughs even further.
Account Manager & Sr. Planner
Expertise: Corporate and brand communications, campaign management, media analysis and evaluation.
Favorite Scientific Breakthrough: The use of carbolic acid as an antiseptic greatly improved outcomes of early surgical procedures, a reflection of how even a simple discovery can make a remarkable difference to people's lives.
The differences from client to client are what make science so fascinating. This understanding leads to an approach that is unlike any other: a handpicked team for your business that’s as different as you.It’s a team that’s deeply knowledgeable about your complex world, the science you create and the opportunities you have. A team that meshes seamlessly with your team so it speaks your language within divisions and across them. A team that knows not just the quirks and the ins and outs of your company, but breathes the same cultural air. A team that shares your passion for your kind of science.
It’s why this team creates marketing and communications solutions that are perfectly, exactly, uniquely suited to you. Why we’re able to tell stories about science that resonate with people and break through. And why our solutions are often so successful.
If you’d like to meet your team, let us know. We’re ready to make one for you, and just for you.
Contact Michael Rinaldo, 212-537-8760 or email@example.com